Feature: MassKara Logo Artist Dares Social "Nega Syndrome" at SM City
The lights dimmed and the colored red sculptured neon lights "Life is Good in Bacolod" textual backdrop of the giant MassKara 2012 logo "Obra Maestra" was
switched last Tuesday at the SM City Bacolod Event Center.
The lights dimmed and the colored red sculptured neon lights "Life is Good in
Bacolod" textual backdrop of the giant MassKara 2012 logo "Obra Maestra" was
switched on yesterday at the SM City Bacolod Event Center.* (James G. Toga
photo)
A move, MassKara Festival Director Eli Tajanlangit said, as, "Highlighting art works that are meant to be set up in public places and as part of our commitment to infuse the MassKara Festival with works of public art, which, in turn, is meant to highlight Bacolod’s rich artistic heritage,"
The letter "K" lady artist Guenievere "Gwen" Decena took the cause of her eight colleagues and dared the "Nega Syndrome" inflicted society by articulating, "It takes bravery to be positive in a world that had been nurtured to say NO most of the time".
Street Dance Committee Chair Rudy Reveche (holdingh microphone) explained
that participating choreographers must already be rolling their sleeves and
rolling down the floors transforming the avalanche of artistic concepts into
dramatic pieces. In photo also is artistic consultant Charlie Co (center) and
MassKara Festival Director Eli Tajanlangit (left).* (James G. Toga photo)
"Nega Syndrome" is aptly described "negaholism" which is a social condition that is sweeping the globe. People these days unconsciously limit their own innate abilities, convince themselves that they cannot have what they want, and to the point that their wishes, desires, and dreams are engaged in self-sabotage (negaho-lics.com).
Self-imposed limitations on happiness, joy, and fulfillment contaminate the consciousness of the majority of the population in subtle ways according to negaholics.com.
Gwen Decena retorts, "Our creation is not about freedom. It is not even about being artists. This is about being ourselves. MassKara is not just about enjoying a fiesta. It is an invitation to be optimistic and to be optimistic requires a great deal of bravery," which her Letter "K" appears to be the freest, bordering on the abstract, it is lady-like therefore annoys the cerebrum.
All eight letters of the word MassKara were individually assigned to eight promising young artists, the ninth artist put all the artwork together in digital form and the result is a giant MassKara 2012 giant logo now housed at the Event Center of SM City Bacolod and soon at the SM City "Bridge Artists’ Walk", for two weeks.
Artist Gwen Decena said, that the MassKara 2012 giant logo, represents many, many artist not just the nine of them but lots of artists teeming all over Negros, "We represent our collective identity, we are not trying to show ourselves as artists but our collective creativity is to show that MassKara is to be strong enough to celebrate life regardless of varieties that sum it up."
The eight artists followed after Gwen Decena spoke; they individually explained their "obra maestra" which Street Dance Committee Chair Rudy Reveche said the participating choreographers must already be rolling their sleeves and rolling down the floors transforming the avalanche of artistic concepts into dramatic pieces.
The nine artists of the giant MassKara 2012 logo are: M—Emilio "Jun-Jun" Montelibano, A—Susanito Sarnate, S—Claudine Joyce "Cindy" Ballesteros, S—JR Delleva, K—Guenievere "Gwen" Decena, A—Hilario "Doods" Campos III, R—Roderick Tijing, and A—Peter James Fantinalgo. Multimedia artist Daryl Jimenea, who also designed the 2012 MassKara logo, is the ninth artist.
The artists worked under three creative consultants, established artists Raymond Legaspi, Rudy Reveche, and Charlie Co.*
